Last year’s Google Panda update was just the beginning. Google updated its algorithm yet again in late April. This time, Google’s going after “webspam.” What is webspam? It’s deceptive, non-useful, or irrelevant information. Keyword stuffing, an overabundance of a given keyword phrase, is one example of webspam. Another example involves irrelevant links such as links

Inspired by Instagram and its eye-popping price tag of $1 billion? When it comes to mobile apps, Instagram is indeed inspirational. Market valuation aside, what’s interesting about Instagram is that it represents a growing trend: Many companies are building applications for mobile devices first, and saving development for the computer market for later – if

A recent Forbes article discussing branding tips mentioned Twitter’s head of music Tatiana Simonian’s response when asked how to get more followers. She said, “If that’s all you care about, you’re in trouble. Your followers, you owe them something. They don’t owe you something.”
 
She has a point. With that in mind, here are

Code-named “Venice,” Google has made yet another change to its algorithm. Venice is one of about 40 recent updates made earlier this year. Venice is notable because it improves local search results. Think about its implications for a moment. If you’re a user in Miami in search of a local lawyer, wouldn’t it be nice

On March 30th, all Facebook pages will be switched to the new “Timeline” design which organizes status updates by time period. As an admin, you can preview or publish your timeline now.
 
Perhaps most noticeable is the inclusion of a cover photo. Make sure to select one that makes a dramatic impression. Take control

We all know the importance of making a good first impression on first dates, during job interviews, and at sales presentations. Within seconds, other people make instantaneous judgments. A favorable first impression can make the difference between getting a second date, landing the job, or making the sale and missing out. The same is true

Ever wonder what Web developers mean when they talk about usability? Though not nearly as glamorous as some aspects of Web design, usability is critically important. After all, it’s all about the user experience.
 
Usability addresses how the user interacts with a website and covers everything from how easy it is for a visitor

Google introduced a new feature, and another game changer as far as SEO goes, last month: Google Plus Your World. When you enter a phrase into Google, Google Plus Your World goes much further than merely serving up results related to your keyword phrase; it looks at your larger social network for cues and delivers

Anyone with a Google AdWords account, and even those without, can use the Google Keyword Tool to find keyword phrases for their websites. As you choose your keywords, are you making these three keyword mistakes?
 

Choosing phrases your target audience doesn’t use. This is an easy trap to fall into, especially if your

Updating Local Links
 
If you operate a local business, let Google know about it by making sure local directories link to your website. Updating local links is a fast, effective way to build quality backlinks – and it’s easy to do. Here’s how:
 
Enter the name of your business or your website’s URL