SMS marketing is a form of opt-in advertising using text messages sent to mobile phones. They typically involve promoting a short code (which is a shortened phone number for text messaging) and keyword (which identifies your mobile marketing SMS campaign). As users text the keyword to your short code, they opt into your SMS marketing campaign. From there, you can send special offers, coupons, news, and other goodies directly to your mobile subscribers’ cell phones.

Before considering SMS marketing, it’s important to have a mobile website and marketing strategy in place.

If you’re not quite sure where to start or what your next move should be in implementing effective strategies for your project, check out our Simple Starter package—a simple approach that includes everything you need to move forward in the right direction.