Romero Britto’s eCommerce Site

Romero Britto, a prominent pop artist based in Miami, turned to Webiotic to create a mobile eCommerce solution to complement his physical BRITTO Concept Stores. His stores, which feature limited edition sculptures, prints, and collectibles, are located in Miami and on board Royal Caribbean ships. Webiotic created a mobile app accessible to Britto’s fans around the globe, 24/7.

Our Approach

Britto’s artwork prominently features bright colors and a playful, pop art style. We wanted to ensure that his new mobile app shared the same look and feel as his art. Our graphic designers collaborated with Britto on the app’s color scheme and characters, which are featured prominently throughout.

Telling Britto’s Story

While Britto’s art speaks for itself, the Britto brand is Romero Britto himself. We told his story throughout the app, sharing details about his history as an artist and philanthropist.

Technology

The mobile app features a shopping cart system with various categories and featured items. Large images make it easy for customers to fall in love with — and purchase — limited edition Britto collectibles even when shopping from a mobile device.

The Story Continues

The app includes a blog, allowing the story to continue to be told by Britto.