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In the videos below, you’ll learn about a wide variety of topics from one of the best and brightest, our CEO, Ken Gilmore. Ken is fascinated by neuro science and the psychologies that go into effective marketing campaigns. Many of the videos below go into the various facets of these sciences.
Though the science itself may be complicated — it’s brain science after all — Ken has a knack for explaining concepts so that they make perfect sense. Most importantly, he explains how you can apply these concepts in your own business. These are bite-sized videos focused on one specific topic and ending with actionable advice.
Why is it so hard for us to accomplish goals? What happens when you imagine it already happened? This is a powerful technique that allows you to deconstruct the desired goal and take steps to reach your goals while also making goal “real” in your mind.
Every Thanksgiving since 1951 has been followed by Black Friday, and later Cyber Monday, where consumers look forward to getting the best deals leading up to the holidays. Learn more about the history of these two huge shopping days in this short video.
Conversion optimization is an art form based on selling psychology designed to convert web visitors into customers. Watch as Ken Gilmore explains the art of conversion optimization, the psychology behind it, and the tools used to help convert visitors into customers.
Webiotic recently developed a business process infrastructure, a mobile app, revamped website, and branding strategy for Sudsies, a Miami dry cleaner. In this short video, Sudsies’ co-founders discuss what it was like working with Webiotic and their results since then.
Using companies in the country of Israel as an example, Ken Gilmore explores how successful companies become successful quickly despite a lack of resources and other constraints. They use what’s known as the lean startup strategy to get their products to market quickly. Learn more by watching this short 2.5-minute video.
What type of salesperson are you? In this short video, Ken Gilmore shares the five types of sales people in the world and research that can help you to become the top type of salesperson.
Ken Gilmore shares a study on the brain conducted with two groups of positive and negative business owners. Which group reached their goals? Which group failed? This short video explores the results of this study and provides practical tips on how you can apply them to your business.
In less than one minute, Ken Gilmore gives you yet another way to improve your online conversion rate. He shares a valuable tool that provides you with the intelligence you need to make the necessary adjustments to your website to increase conversions.