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In the videos below, you’ll learn about a wide variety of topics from one of the best and brightest, our CEO, Ken Gilmore. Ken is fascinated by neuro science and the psychologies that go into effective marketing campaigns. Many of the videos below go into the various facets of these sciences.

Though the science itself may be complicated — it’s brain science after all — Ken has a knack for explaining concepts so that they make perfect sense. Most importantly, he explains how you can apply these concepts in your own business. These are bite-sized videos focused on one specific topic and ending with actionable advice.

  • Don’t Sell Like a Sushi Chef

    Marketing

    In the book Brainfluence there is a beautiful article called “Don’t sell like a sushi chef” which talks about the pain consumers feel when buying sushi.

  • 7-STEP VIDEO PRODUCTION PROCESS

    Marketing

    Webiotic’s 7-step video production process ensures your completed video is everything you expected — and more. Learn about each of the 7 steps in this 4-minute video.

  • THE ART OF ECOMMERCE

    Marketing

    This 8-minute video is packed with real-world examples and helpful tips for maximizing your ecommerce marketing efforts. If you plan on selling online, this is a must-watch video.

  • THE PAIN CONSUMERS FEEL

    Marketing

    We’ve all felt the pain of pricing as consumers. As business owners, you can take that pain away by utilizing neuromarketing concepts. In this short video, Ken Gilmore shows you how.

  • THE POWER OF BODY LANGUAGE

    Marketing

    Body language is a powerful communication tool. Your body language can convey confidence and trust, two important characteristics your customers value. In this short video, you’ll learn how to harness the power of body language.

  • YOU CAN’T HIT A TARGET YOU’RE NOT AIMING AT

    Marketing

    Learn how to accomplish your business goals by setting up the proper structure for your success. Ken Gilmore outlines how to break down your goals so that you can take the appropriate actions to hit those targets.

  • IMAGINE IT ALREADY HAPPENED

    Marketing

    Why is it so hard for us to accomplish goals? What happens when you imagine it already happened? This is a powerful technique that allows you to deconstruct the desired goal and take steps to reach your goals while also making goal “real” in your mind.

  • THE PEPSI CHALLENGE

    Marketing

    Remember the Pepsi Challenge? What does it have to do with branding and brand awareness in your business? Watch this short video by Ken Gilmore to revisit the past and take your branding into the future.

  • SENSE OF OWNERSHIP

    Marketing

    Building a sense of ownership is a useful neuromarketing technique where you can build your business around your customers rather than around yourself. Learn how to tap into this technique and help your customers to feel as if they already own your product!

  • THE HISTORY OF BLACK FRIDAY & CYBER MONDAY

    Marketing

    Every Thanksgiving since 1951 has been followed by Black Friday, and later Cyber Monday, where consumers look forward to getting the best deals leading up to the holidays. Learn more about the history of these two huge shopping days in this short video.

  • THE ART OF CONVERSION OPTIMIZATION

    Marketing

    Conversion optimization is an art form based on selling psychology designed to convert web visitors into customers. Watch as Ken Gilmore explains the art of conversion optimization, the psychology behind it, and the tools used to help convert visitors into customers.

  • NEUROMARKETING

    Marketing

    How do the words “new” and “free” affect consumer behaviors? How do they perceive those words and how might they affect your sales? In this short video, Ken Gilmore explains.

  • CUSTOMER SUCCESS STORY

    Marketing

    Webiotic recently developed a business process infrastructure, a mobile app, revamped website, and branding strategy for Sudsies, a Miami dry cleaner. In this short video, Sudsies’ co-founders discuss what it was like working with Webiotic and their results since then.

  • THE LEAN STARTUP STRATEGY

    Marketing

    Using companies in the country of Israel as an example, Ken Gilmore explores how successful companies become successful quickly despite a lack of resources and other constraints. They use what’s known as the lean startup strategy to get their products to market quickly. Learn more by watching this short 2.5-minute video.

  • MIAMI BOAT SHOW

    Marketing

    The Miami Boat Show has a huge impact on the Miami economy, prompting Ken Gilmore to ponder how we prepare for large events such as the Boat Show or networking events. This short video is packed with tips to prepare before, during, and after the event.

  • THE RELATIONSHIP BUILDER, THE HARD WORKER, AND THE CHALLENGER

    Marketing

    What type of salesperson are you? In this short video, Ken Gilmore shares the five types of sales people in the world and research that can help you to become the top type of salesperson.

  • STUDY OF THE BRAIN

    Marketing

    Ken Gilmore shares a study on the brain conducted with two groups of positive and negative business owners. Which group reached their goals? Which group failed? This short video explores the results of this study and provides practical tips on how you can apply them to your business.

  • BLUE OCEAN STRATEGY

    Marketing

    In any business, we have three different types of competitors, one of which is considered the pioneer. In this video, Ken Gilmore discusses how you can use the Blue Ocean Strategy to differentiate your business and become a pioneer in your industry.

  • BUSINESS COMFORT ZONE

    Marketing

    Are you afraid to go out of your business comfort zone? Imagine how your business might look four years from now? That’s one way to start stepping out of it. Ken Gilmore explains in this short video.

  • AGGRESSIVE BRANDING

    Marketing

    In this 3-minute video, Ken Gilmore shares several aggressive branding techniques used by Romero Britto, a successful artist whose work sells for $300,000 plus.

  • HOW TO INCREASE YOUR ONLINE CONVERSIONS

    Marketing

    In this video, Ken Gilmore explains how website design and development are two separate disciplines and discusses the importance of visuals in online conversions.

  • WHY WEBIOTIC?

    Marketing

    Why Webiotic? This 30-second video highlights some of the reasons why choosing Webiotic is a no-brainer.

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