Nespresso promises to bring exceptional coffee to its customers, taking them on an extraordinary “taste journey.” The company turned to Webiotic to communicate that journey via a mobile app. We were tasked with bringing the rich flavors and aromas of extraordinary coffee to life while conveying both fair trade and luxury.
We used graphics, photography, and language to create visual messaging consistent with the brand story. As the user moves through the website, we communicated that story. We took them to a community mill in Colombia where they could learn about coffee farming and sustainable practices. We brought the flavors of Monsoon Malabar Special Edition to life by conjuring up images of the 18th century India-to-Europe coffee trade.
In addition to transporting users into the world of coffee, we wanted to ensure a consistent and intuitive user experience.
Translating a rich story into a mobile application that inspires users to try Nespresso’s coffee was achieved through the use of a clean and modern visual language that reflected the brand’s sophistication.
The final app is a mirror of the brand, full of delightful details that enrich the overall experience. We successfully translated the richness of this coffee’s story in a compelling, visual way, giving coffee aficionados a small taste of the Nespresso product.
Gorgeous graphics, a consistent and robust color scheme, and vivid details further told the story..
The app looks amazing on Android and iOS mobile devices. With a responsive, multi-platform design and thoughtful features relevant to the browsing environment, users experience the Nespresso brand seamlessly regardless of device type.
We included a section featuring the latest company latest news, keeping content fresh so users are compelled to come back for more.
Sprinkled throughout, users are prompted to take action with special offers and buttons.
So, what's the next step?
