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Airbiotics

Webiotic increased Airbiotics conversion rate from 15% to 85%

Tools

Webiotic implemented tools to gain deeper insights into the website’s performance.

Calls to Action

Webiotic developed calls to action, added incentives, and implemented tools to prompt visitors into taking action.

Content Development

We developed engaging, informative content that better aligned with the target market.

Analysis

Webiotic analyzed how visitors find, navigate, and interact with the website.

Market Research

Webiotic identified the market and studied the interests and needs of natural cleaning product consumers.

Tests

Webiotic tested and refined marketing messages for optimal conversion.

After Makeover

Webiotic added analytics and real-time tools, social media and email marketing campaigns, engaging and informative content, calls to action, and easy contact methods; all designed for optimal conversions.

Daily Visitors

The number of visitors to AirbioticsUSA.com went from 300 to 600 visitors a day.

Conversion Rate

More importantly, 85 percent of those visitors convert into actual customers by ordering products or subscribing to other marketing channels.

Before Makeover

Airbiotics wanted to increase its conversion rate by turning website visitors into actual customers.

Daily Visitors

Before Webiotic became involved, AirbioticsUSA.com received an average of 300 visitors a day.

Conversion Rate

Unfortunately, even with a compelling offer, those website visitors rarely took action. Airbiotics needed to better convey the product’s benefits and further educate site visitors in order to convert them into actual product users.

Celebritycruises.com
Online Marketing

Webiotic helped CelebrityCruises.com attract the right type of visitors

Challenge

CelebrityCruises.com is discount cruise website that caters to savvy travelers with sophisticated tastes and a desire to save money on cruises. Despite CelebrityCruises’s niche, the Internet travel industry is crowded. With dozens of high profile competitors as well as discount travel aggregators, SmartCruiser came to Webiotic needing help getting noticed. Though the basics were in place and an average of 500 visitors each day found the site, CelebrityCruises.com struggled to attract enough visitors to thrive. CelebrityCruises desperately needed to improve its online presence, exposure, and website traffic. Not only did it need more visitors, it needed the right type of visitors.

Solution

Webiotic used a variety of online marketing techniques to target savvy travelers interested in cruises. We started with organic search engine optimization, making sure that search engines could quickly understand SmartCruiser’s structure and relevance for its most important search terms. In addition to optimizing the website, we launched PPC campaigns targeting discount travelers and cruisers, created engaging social media profiles and campaigns, leveraged email marketing to entice repeat visits to the website, and more. As a result, CelebrityCruises.com has experienced a surge in traffic with nearly 90 percent more visitors each day.

Success Rate

Work Frog Web Development

Frontend and backend web solution for matching workers with temporary job openings.

Challenge

Work Frog matches workers seeking short-term work assignments with employers who need to fill shifts in a hurry. As an on-demand staffing agency, Work Frog needed a completely web-based and fully mobile solution to manage job openings, online applications, employer and individual profiles, payments and payroll, and an employee rating system.

Solution

Webiotic started by learning about the company and its unique challenges and opportunities. We built a custom Web interface that streamlined and automated the application and job-matching process as well as included numerous management tools for both Work Frog’s internal team and its users. We also designed and developed the Work Frog app to match the website for brand consistency — and, most importantly for optimal conversion. As a result, Work Frog has an intuitive website and mobile app that work beautifully for the company and its end users.