The significance of a user-friendly website is equally important as a unique website layout or design. The design should be catchy enough to attract viewers at its very first sight and the functionalities should be user-friendly enough so that your visitors keep coming back. Before you embrace the new and cool revolution of UI/UX websites, you should know some facts and tips to make your website easier to navigate.
Some of the key usability elements that add to the user experience:
– Proper text layout and thoughtful presentation
– Simple navigation
– A search function that avoids “no matches found” results
– A well-planned and visible structure of the website
A great website is a rewarding end-product of many crucial factors surrounding design, navigation, content and functionality. In today’s scenario, running a business website is one of the most significant aspects for a company and thus, it has to be spontaneous, not overly complex and thoroughly engaging. Keeping your website user-friendly will perk up its performance by leaps and bounds, allure more prospects and increase sales for your business.
So, before designing your website, you should understand how your target customers or users prefer to interact with the website and their thoughts.
Users first scan and then read
When they visit a website, they do not inspect every corner of the web pages, but are drawn by the overall appearance of the page. The human eye is not a liner scanner and it better scans patterns and motions. Hence, it is crucial that the elements of the page should be placed proportionally with proper size. A point to keep in mind is that the text, images and graphics should not compete with each other, but complement each other.
Users want instant solutions
Believe it or not, but statistics say that online users are very impatient. They do not want to beat around the bush if they are unable to find the links or anchors that would redirect them to the info they are looking for. Remember, there are uncountable websites that give the same info as yours. So, if the links are not visible or the quality of the content is not up to the mark, the users will not take a minute to leave your site.
Users want to have the control
You must have come across a number of websites where you have to enter the email before you get the access to the homepage. Undoubtedly, it is a marketing strategy to get the leads, but at the same time, there are also chances that the users may leave the website. Hence, a web design company in Miami designs website in a way where the users get the option to close the pop-up and continue browsing the site.
Count on these tips to design a website based on the expectation of the users.
UX / UI Design,
3 min read