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Ho Ho Ho! If you have a smartphone and little kids in your life, you may have visited a few mobile websites featuring Santa and his elves. As you know, surfing the Web on a mobile device is hit and miss with some sites optimized for mobile and others simply impossible to navigate. While Santa […]

According to the International Telecommunication Union (ITU), about 240 million US residents or 77.3 percent of the nation’s total population use the Internet. This is a considerable number of people who can be potential customers or website visitors. The undeniable digits can no longer be ignored, and businesses all over are scrambling to maximize the

Have you seen those Samsung commercials where two smartphone users simply tap their phones together to share data? The tap action creates a temporary, close-range connection between the two phones. This is near field communications (NFC) in action. NFC can be used for numerous purposes. For example, it can be with scan-able codes much like

Augmented Reality is a technology that superimposes images over a smartphone or tablet’s camera image. It can be GPS-based or require the user to scan a product or logo first. In many ways, augmented reality is similar to QR codes. Instead of taking the user to a website or video, augmented reality superimposes the content

SMS marketing is a form of opt-in advertising using text messages sent to mobile phones. They typically involve promoting a short code (which is a shortened phone number for text messaging) and keyword (which identifies your mobile marketing SMS campaign). As users text the keyword to your short code, they opt into your SMS marketing