Have you seen those Samsung commercials where two smartphone users simply tap their phones together to share data? The tap action creates a temporary, close-range connection between the two phones. This is near field communications (NFC) in action. NFC can be used for numerous purposes. For example, it can be with scan-able codes much like […]

Augmented Reality is a technology that superimposes images over a smartphone or tablet’s camera image. It can be GPS-based or require the user to scan a product or logo first. In many ways, augmented reality is similar to QR codes. Instead of taking the user to a website or video, augmented reality superimposes the content

SMS marketing is a form of opt-in advertising using text messages sent to mobile phones. They typically involve promoting a short code (which is a shortened phone number for text messaging) and keyword (which identifies your mobile marketing SMS campaign). As users text the keyword to your short code, they opt into your SMS marketing