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What is Your Site’s Purpose?

  • Everything, Internet Marketing,
  • 3 min read
  • June 05, 2012

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Ken

Effective website design guides visitors down a predetermined course. Whether a website is an eCommerce site or a personal blog, it exists for a purpose. What is it?

 

For example, if you have a personal blog that chronicles your struggles living with a health condition, your blog’s purpose may be to raise awareness for that condition. Its purpose might be to support others suffering from that same condition.

 

Including calls to action can ensure that the site fulfills its purpose. Think about what you want your site visitors to do. Do you want them to share a link? Post a comment? Make a donation? Figure out how they can help your site fulfill its purpose and then include an appropriate call to action.

Ken Gilmore

CEO at Webiotic

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