Mobile Marketing: What is Location-based Marketing?

  • Everything, Internet Marketing,
  • 3 min read
  • July 30, 2012

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Traditionally, location-based marketing was limited to billboards, direct mailers, flyers, and local TV and radio advertising. Smartphones have changed that. Today, location-based marketing uses GPS technology to deliver multimedia content or messages directly to mobile device users based on where they are. Imagine a local restaurant being able to send coupons to mobile users within a predetermined distance from the restaurant.


When you see a Facebook friend “checking in” at a location, that’s another example of location-based marketing. In this case, the establishment has somehow prompted that user to market to personal friends and colleagues. FourSquare is a similar tool. Users sometimes check in for the fun of it, though others do it in order to earn loyalty points or rewards.


If you run a local business, now’s a great time to start brainstorming location-based marketing ideas!

Ken Gilmore

CEO at Webiotic

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