School Bus mobile app helps parents track the school bus.

Parents of school children in Alaska face several challenges unique to their environment. For starters, waiting for the school bus to arrive in the bitter cold is far from pleasant! The School Bus app tells parents when the bus is coming — and when it has arrived at school — so they can plan accordingly. It also offers the ultimate in peace of mind.

Our Approach

Moms are among the busiest people on the planet, juggling careers, relationships, and motherhood.

Think Like a Mom

We realized that in order to ensure their kids’ comfort and safety, moms would plan their days around bus arrivals and departures.

Our App

The School Bus app provides peace of mind to parents, guardians, nannies, and older siblings involved with taking school children to and from the bus stop or caring for them before or after school.

Parents Thinking

Long before developing the app, we wanted to know the most pressing concerns parents have when it comes to school buses.

Here’s what we found out:

  • The app had to be easy to use.
  • It needed to provide real-time updates.
  • Security and authentication was a must.
  • Push notifications were a must for both school and bus stop arrivals.
  • Visualizations on a map were desirable.

Delivering Peace of Mind

During our talks with parents, we discovered that the app did more than just provide advanced notice of the bus’s arrival so that they could prepare, it gave them peace of mind.

A demo of the School Bus app is available upon request.

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